EMI

Events

Welcome to Executive Marketing Insights.

Executive Marketing Insights will host a series of seminars that delivers information assets from some of today's leading marketing executives.

Learn their strategies, marketing processes and methodologies, and metrics systems — and find out what's ahead for business in these changing times.

Hear Doug Milliken, Vice President of Brand Development, Clorox Corporation discuss

and review case studies that demonstrate the principles for building successful brands.

Come and ask questions of the panelists and take away leadership knowledge that you can begin applying immediately. Let Executive Marketing Insights help you empower your organization and gain a competitive edge.

Branding is the Essence of Successful Marketing

Tuesday, September 14, 2004
Waterfront Plaza Hotel
10 Washington Street
Jack London Square, Oakland

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7:30 – 8:15
Registration – Breakfast – Networking

8:15 – 8:30
Welcome
Moderator: Ken Madsen – Riley Design Associates, LLC

8:30 – 9:00
Keynote Speaker
Doug Milliken, Vice President Brand Development, Clorox Corporation
Principles for Building Successful Brands

9:00 – 9:30
Mike Riley, Vice President Marketing, The Chalaco Corporation
Successful Branding in Low Spending and Start up Environments

9:30 – 10:10

John Maver, Principal, Pragmatic Business Solutions
Practical and Effective Ways to Extend Brand Equity

10:00 – 10:15

Break

10:15 – 11:00
Panel Q & A

11:00 – 11:30
Exhibits and Networking