EMI

Events

Welcome to Executive Marketing Insights.

Successful businesses that are built during downturns are the driving force behind economic development. These companies address some of the greatest challenges a marketer will ever face: How do you measure ROI when spending has been cut? What's the most effective way to build a brand strategy with limited resources? What methodologies can better integrate sales and marketing? How do you create the most powerful communications while improving the speed to market?

Executive Marketing Insights will host a series of seminars that delivers information assets from some of today's leading technology marketing executives.

Learn their strategies, marketing processes and methodologies, and metrics systems — and find out what's ahead for business in these changing times. Hear Donald Frischmann, Senior V.P., Communications and Brand Management at Symantec talk about these issues as he shares his 30 years of corporate marketing with IBM and Symantec. Come and ask questions of the panelists and take away leadership knowledge that you can begin applying immediately. Let Executive Marketing Insights help you empower your organization and gain a competitive edge.

	Events Welcome to Executive Marketing Insights.
	Successful businesses that are built during downturns are the driving force behind economic development. These companies address some of the greatest challenges a marketer will ever face: How do you measure ROI when spending has been cut? What's the most effective way to build a brand strategy with limited resources? What methodologies can better integrate sales and marketing? How do you create the most powerful communications while improving the speed to market? Executive Marketing Insights will host a series of seminars that delivers information assets from some of today's leading technology marketing executives.				Learn their strategies, marketing processes and methodologies, and metrics systems — and find out what's ahead for business in these changing times. Hear Donald Frischmann, Senior V.P., Communications and Brand Management at Symantec talk about these issues as he shares his 30 years of corporate marketing with IBM and Symantec. Come and ask questions of the panelists and take away leadership knowledge that you can begin applying immediately. Let Executive Marketing Insights help you empower your organization and gain a competitive edge.